Riding Waves,

Leading Change.

I’m Paula, an experience curator, creative innovator, and ocean explorer.

I began my journey as a professional athlete, chasing the wind and riding waves across the globe. Today, that same passion fuels my work in brand strategy, immersive design, and crafting sustainable experiences with purpose. Splitting my time between the vibrant landscapes of the USA, and the dynamic shores of Southeast Asia, I help brands navigate with intention, integrity, and effortless flow.

"STRATEGY IS MOMENTUM. SUSTAINABILITY IS STRENGTH. CREATIVITY THRIVES IN PLAY."

Career Snapshot

Industries Navigated:

Real Estate, Watersports, Hospitality, Nonprofit, Wellness, Retail, Sustainability, Tech

Years in Motion:

20+ years in brand strategy, experience design & community building

Core Identity:

Global Strategist · Lifelong Kitesurfer · Ocean Advocate

Brands I've Worked With

To play, press and hold the enter key. To stop, release the enter key.

Blue Palawan International Kiteboard Open

Notable Collaborations & Projects

Aman Kite & Surf Centre

(Consultant)

Designed a high-touch guest experience program blending wellness, watersports, and island luxury.

ACTAI Global

(Event Curator and Athlete)

Bridged changemakers, athletes, and investors through ocean-driven activations in Asia.

Apl.de.Ap Foundation International (Collaborator)

Collaborating on a breakthrough project in the Philippines to plant 100million coconut trees.

Blue Kiteboarding

(Founder)

Instigated the first and only kitesports terrain park in Asia and hosted two Kite Park League World Tour Events.

Blue Planet Alliance

(Eco-Sprint Facilitator)

Co-created Planet Home’s eco-sprint workshop for Palau to execute Blue Planet Alliance’s renewable energy transition through cross industry collaboration

Far Away Projects

(Fundraising Commitee Chair)

Spearheaded an array of creative fundraising efforts through art and music events.

Habitas

(Consultant)

Designed a high-touch guest experience kitesports program with Habitas-Caravan Dakhla

Kite Park League

(Event Manager)

Brought Southeast Asia to the global kitesurf stage with the region’s first Kite Park League World Tour Events.

Oceanic Global

(Ambassador and Blue Standard Consultant)

Shaped purpose-driven campaigns around ocean literacy and conscious tourism while promoting the Blue Standard by Oceanic Global

Planet Home

(Eco-Sprint Facilitator)

Co-created immersive, cross-industry sprint workshops to activate global climate action.

Permacity Foundation

(Chief Marketing Officer )

Spearheads the work of Permacity Foundation Philippines to uplift tribal communities culture and welfare through carbon credit programs

Let's Connect!

I'm always looking for new and exciting opportunities. Let's strategize together!

hello@paula-rosales.com