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Riding Waves,

Leading Change.

I’m Paula, an experience curator, creative innovator, and ocean explorer.

I began my journey as a professional athlete, chasing the wind and riding waves across the globe. Today, that same passion fuels my work in brand strategy, immersive design, and crafting sustainable experiences with purpose. Splitting my time between the vibrant landscapes of the USA, and the dynamic shores of Southeast Asia, I help brands navigate with intention, integrity, and effortless flow.

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"STRATEGY IS MOMENTUM. SUSTAINABILITY IS STRENGTH. CREATIVITY THRIVES IN PLAY."

Career Snapshot

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Industries Navigated:

 

Real Estate, Watersports, Hospitality, Nonprofit, Wellness, Retail, Sustainability, Tech

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Years in Motion:

 

20+ years in brand strategy, experience design & community building

Core Identity:

 

Global Strategist · Lifelong Kitesurfer · Ocean Advocate

Brands I've Worked With

Notable Collaborations & Projects

Let's Connect!

I'm always looking for new and exciting opportunities. Let's strategize together!

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