PAULA ROSALES
Explore ways to move your brand into an experience
Ways We Can Work Together
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FRACTIONAL
CHIEF
MARKETING
OFFICER
Strategic leadership for evolving brands ready to redefine their future. From messaging and positioning to crafting actionable marketing roadmaps, I guide your brand with clarity and intention.
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EXPERIENCE
CURATOR
Crafting transformative experiences and optimizing journeys through immersive programs, water sports, wellness, and thoughtful, human-centric design.
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CURRICULUM &
PROGRAM
DEVELOPER
Empowering teams and leaders with expert coaching with tailored "flow inducing" program development for those ready to elevate their craft
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ADVOCACY &
CAMPAIGNS
Creating purpose-driven campaigns rooted in community storytelling, ocean literacy, and youth engagement. Inspiring action and connection through meaningful narratives.
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SIGNATURE SOLUTIONS
One time clarity call
Sessions
A 60-minute coaching call where we dive deep into your project’s goals and strategy.
Get direct insights and ask questions from my decades’ worth of experience working with global brands, grassroot movements, and purpose-driven businesses
EXPERIENCE CURATION
Crafting immersive experiences activation programs, water sports, wellness, and thoughtful, human-centric design. Each experience is carefully curated to flow with meaning and stay with the people.
ADVOCACY CAMPAIGNS
Activating purpose-driven campaigns rooted in community, storytelling, ocean literacy, and youth engagement. You’ll get clear on your narrative so you can
connect with ease.
PROGRAM DEVELOPMENT
Empowering teams and leaders with expert coaching and tailored "flow inducing" program development for those ready to refine their edge.
BRAND AND MARKETING STRATEGY
Mapping out a proven strategy and positioning for content and branding to help evolving brands build their edge and advantage.
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THIS IS FOR YOU IF YOU'RE A...
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FOUNDER
You’re a founder, brand lead, or changemaker who wants your brand to be felt through curated experiences.
BRAND
You’re building a purpose-driven brand with a deep connection to the ocean, sustainability, or community impact, and you want your story to flow through every touchpoint.
ORGANIZATION
You have the project and purpose clear and now you need an experienced thought partner to help you activate, scale, or refine your organization’s campaign.
ATHLETE
You’re a performance-driven athlete training for the long game. You value mentorship and connection from fellow athletes who have carved their own path.
REVIEWS AND TESTIMONIALS
"Paula is a personality plus and an asset for every company. She loves what she does and she is really good at it! I highly recommend her."
KRISTINA R.
Investor and Entrepreneur
COLEEN C.
Athlete
"She is always on her game. Her events are beautifully designed with great attention to detail and an impressive output for her clients."
ADRIENNE C.
Founder of Maison Métisse
"Paula is amazing at what she does. She gets things done and always with outstanding results. Definitely recommend her."